Web Design for Solar Installers: How We Rebuilt Sun Vault Solar for Lead Generation
The first Sun Vault Solar site explained the services, loaded quickly and looked the part. What it did not do was ask anybody for anything until the contact page. Here is what we changed to rebuild it around enquiries, and what other solar installers can take from it.
This article walks you through how we took a solar installer website from a regular, perfectly decent site to one built around lead generation. You will see what the first version did well, where it fell short, and the four changes that shaped the rebuild. If you install solar, battery storage or EV charging, you can use the same thinking on your own site.
Both versions are on our projects page. The first is our solar installer website design build, and the second is the Sun Vault Solar lead-generation redevelopment. Everything below is drawn from those two project write-ups.
Why solar websites need to work harder than most
Somebody pricing a solar system is making a five-figure decision, often their largest since the car or the kitchen. They are not casually browsing. They want three things settled quickly: that you cover their area, that you are certified to do the work, and that somebody will actually turn up and quote.
Most installer websites bury all three. Certifications sit on an About page nobody opens. The service area is implied rather than stated. The contact form asks for a name and a message, and nothing that would help you price the job.
The first version: a solid starting point
The original build was a sample site for a solar installer, put together to show what this trade's websites usually get wrong. It already fixed a lot of the common problems.
- Every service split out. Solar panel installation, battery storage, EV charging points, servicing and repairs, commercial solar and workplace charging each had their own section and link.
- Credentials in front of the buyer. Certifications and memberships appeared where a cautious buyer looks for them, not filed away out of sight.
- An enquiry form that asked about the roof. The form asked what the property was and what was wanted, so the first message arrived with enough in it to judge the job.
- Built to be found. A static site, quick on a phone, with each page carrying its own title and description, sensible heading order and the service area named in the copy.
The project page frames it as the kind of site we build for solar and renewable energy firms: a fixed price agreed up front, live inside a week, and yours outright on final payment.
The problem with the first version
The first site explained the services, loaded quickly and looked the part. What it did not do was ask anybody for anything until they reached the contact page. By that point, most people have gone.
A visitor had to decide, on their own, to go looking for a form. That is a lot to ask of somebody who is still unsure. So the rebuild started with one question: what has to change before a website starts producing enquiries rather than just describing a business?
Change one: the quote starts in the hero
On the redeveloped Sun Vault Solar site, a two-step estimate form sits in the first screenful, before a single paragraph of sales copy. The visitor does not have to go looking for it.
The order of the questions matters as much as the placement:
- Postcode and property type first.
- Then what the visitor is interested in, and roughly what they spend on electricity.
- Contact details last.
Easy questions come first, so somebody is already invested by the time they are asked for a phone number. It also means the enquiry that comes through carries useful information about the property and the interest, not just a name.
What you can take from this
If your quote form lives only on a contact page, try moving a short version of it into the top of your home page. Start with questions that are easy to answer and relevant to pricing, and leave personal details until the end.
Change two: a page for each town, not one for the county
The rebuild gives seven towns their own page: Stafford, Stone, Rugeley, Cannock, Penkridge, Eccleshall and Stoke-on-Trent.
The reasoning is simple. Somebody searching for a solar installer tends to put their own town in the search. A single page listing seven places competes for none of them properly. A page for each town gives each of those searches a relevant place to land.
What you can take from this
List the towns you genuinely cover and want work from. Each one deserves a page that speaks to that place, rather than a long list of names on a single "areas we cover" page. Only add towns you will actually travel to.
Change three: services split by what is actually being bought
The first version already split services into sections. The rebuild goes further and gives each one its own page: domestic solar, battery storage, EV charging, commercial solar, workplace charging and maintenance.
Commercial solar is the clearest example of why this matters. It is a different buyer with a different budget, and it was previously sharing a page with domestic roofs. Splitting by what is bought means a homeowner and a business owner each land on a page written for them.
What you can take from this
Look at your services through the buyer's eyes. If two services are bought by different people for different reasons, they probably need separate pages, each with its own route into the estimate form.
Change four: proof placed where the hesitation happens
On the Sun Vault Solar rebuild, certifications and registrations sit directly under the hero, next to the form, rather than on an About page.
The moment somebody is deciding whether to type their postcode in is the moment they want to know the installer is accredited. Putting the proof right beside that decision answers the question at the point it is asked.
What you can take from this
Show the accreditations you genuinely hold where your visitor is about to act, usually beside the form or the call button. Never display a badge you are not entitled to use.
What the rebuild is built on
The redeveloped site is static, with nineteen pages. Each page has its own title, description and canonical. It has a measured Lighthouse performance score in the high nineties on mobile, and no layout shift.
Speed matters more than usual here, because most of this traffic arrives on a phone, often on mobile data, from a search made in the moment. A fast, stable page keeps the form and the proof in front of the visitor without anything jumping about.
Is your solar website describing or producing?
The gap between those two things is what this rebuild was about, and it is the most common thing we are asked to fix. A site can be accurate, quick and good-looking and still leave the visitor to do all the work.
We cannot promise a set number of enquiries or a particular search position, and we will not pretend otherwise. What we can do is build the structure that gives a ready buyer an easy way to start a quote. You can see more examples on our projects page, and read how we plan and build sites on our web design service page.
Talk to us about your solar website
Our packages are fixed price. Starter is £499, Growth is £799, Lead Generator is £1,299 and Pro Growth is £1,799, with bespoke projects priced on application. You pay a 50% deposit to book and the balance before launch, and the site is yours once the final payment is made.
Compare everything on our pricing page, or book a free call and we will tell you honestly whether your current site is the thing holding your enquiries back. Clear pricing. No jargon. UK-based support.
