Sun Vault Solar - Re-developed for Lead Generation

The same solar installer, rebuilt around one question: what has to change on a website before it starts producing enquiries rather than just describing a business?

The problem with the first version

The original site was perfectly decent. It explained the services, it loaded quickly, it looked the part. What it did not do was ask anybody for anything until they reached the contact page, by which point most people have gone. A visitor had to decide, on their own, to go looking for a form.

What changed

The quote starts in the hero

A two-step estimate form sits in the first screenful, before a single paragraph of sales copy. It opens with the postcode and the property type, then what the visitor is interested in and roughly what they spend on electricity. Easy questions first, contact details last, so somebody is already invested by the time they are asked for a phone number.

A page for each town, not one page for the county

Stafford, Stone, Rugeley, Cannock, Penkridge, Eccleshall and Stoke-on-Trent each get their own page. Somebody searching for a solar installer searches with their own town in the query, and a single page listing seven places competes for none of them properly.

The services split by what is actually being bought

Domestic solar, battery storage, EV charging, commercial solar, workplace charging and maintenance are separate pages rather than sections of one. Commercial solar in particular is a different buyer with a different budget, and it was previously sharing a page with domestic roofs.

Proof placed where the hesitation happens

Certifications and registrations sit directly under the hero, next to the form, rather than on an About page. The moment somebody is deciding whether to type their postcode in is the moment they want to know the installer is accredited.

What it is built on

A static site: nineteen pages, each with its own title, description and canonical, a measured Lighthouse performance score in the high nineties on mobile, and no layout shift. Fast matters more than usual here, because most of this traffic arrives on a phone, often on mobile data, from a search made in the moment.

If your website describes your business but does not produce enquiries

That is the gap this rebuild was about, and it is the most common thing we are asked to fix. See what a web design package includes, look at the pricing, or book a free call and we will tell you honestly whether your current site is the thing holding your enquiries back.